5. Unveiling The Architectural Pillars: How Strategic Leaders And Managers Forge Competitive Advantage

COMPETITIVE ADVANTAGE 

Figure 1

Competitive Advantage is achieved when companies gain particular advantage over their rivals. This could be an advantage in marketing or in production or in distribution in any one of the functional areas. A company is said to have a competitive advantage when it achieves higher than average profits for its industry. It can be gained through adopting two methods: Cost Advantage, and Differentiation Advantage. 

A company’s core competencies are a means for developing a lower cost structure or a unique product that would provide extra benefits to buyers/customers. A company’s competitive strategy and their position in the industry need to be considered before deciding on their central focus. Depending on the assessment of likely outcomes, a company may decide to lower cost differentiate the service. 

LEADERS AND MANAGER IN ATTAINING COMPETITIVE ADVANTAGE 

Figure 2

Positive orientation and relationship between attitudes of leader and employee improve employee performance. An attitude is a theoretical structure that signifies person's intensity of like or dislike for something. Positive deep level relationship can improve performance. If the focus of both the leader and the member is to participate in terms of hard work, then deep level relationship can help an organization to be further emotionally incorporated. When there is emotional support among the people of a company it results in an emotional integration of the whole organization. 

This further can help people recognize each other’s abilities and only then their best employment is possible. In a wider perception, linked with the similar personality, gives individuals a common sense of fitting that emotionally attaches every employee to the attitude of their workplace. 

One of the key role of leader is to not let politics. The factors that impact positively to attitudinal position and enhance worker performance expect that leaders must realize some of the fundamental elements that may create behaviorally isolated workers. 

The leader should have a distinctive skill to differentiate among real soldiers and actors. As employees who concentrates exclusively on impression administration and in outcome gets compensated damages the entire atmosphere of the organization. Therefore, some aspects leaders should consider like recognizing and conveying priorities. Leaders can start adjusting employees' mindsets to a positive approach by recognizing and connecting priorities. In many organizations, in order to gain competitive advantage, they effectively utilized their resources and capabilities, which involved in value creations. The managers in companies set themselves the objectives of gaining a competitive advantage which is a process that the management undertake trying to be outsmart the competition. 

Figure 3

For a business, competitive advantage can only be obtained through better resources and expertise that are unique from its rivals. Resources in companies includes financial resources of the business, like working capital, intangible resources like reputation of the organization and goodwill, physical resources such as machinery, equipment like , raw materials, and services, and human resources which is necessary resource that activates everything in organization such as enabling production and effective output. 

Generally organizations, aim to develop their employees very professionally as well as personally and do so through their training programs and employee benefits. companies ensure it important to offer employees attractive working environments and forecasts for development. 

Resources are company’s assets. They are useful for creating value and gaining competitive advantage, and which cannot be easily copied by competitors like Patents and Trademarks, Proprietary know how to do the business, Company reputation, Brand equality, and effective bench-marking activities. Organization's customers choose their service based on the value proposition. Providing higher value than the rivalry is a basis of competitive advantage. There is numerous likely value alteration which can deliver competitive advantage. During COVID breakdown, most of the organizations across the globe offered their customers with much more value services for considerable charge. They offered new structures under same value along with better performance. 

VISIONARY LEADERSHIP 

Figure 4

To overcome the COVID-19 working-from-home challenges, organization's leaders quickly implemented the required technical solutions, which enabled the company's representatives worldwide to be fully connected to all relevant supporting platforms, as well managing their contact center virtually and successfully maintain their best-in-class service level. Through visionary management managers who are in top level inspired their staff by explained the goal, reason and the necessity behind the new change implementation during COVID break. They convinced their team to work towards executing their vision. 

They make sure that implementing digital platform for employees is not a temporary solution, it’s a major big step in organization with innovative to guide their employees to be more skillful in digital platform as well.  

Visionary leaders made sure that by implementing and improving new digital innovations in companies, employees can experience organizational culture and the positive work environment which will benefit for positive outcome. 

Visionary leadership today in the collaborative world within which we all operate now that must be emphasized. The leader or the person with the most authority has a vision for the future, but the rest of the team cannot see it, that’s what changed today. Therefore,  visionary leaders ensure to co discover and create collectively that compelling vision where leaders ensure that the team should participate in every step of creating process to understand the necessity and to see the leaders’ vision as well. By emphasized the vision, the leader can scan, understand the risk to see what was not supposed to happen but then translate that and articulate it with what the organization need and what is needed to be happen and why. Companies make sure that it doesn’t need to be just a senior level person on the team or the person with most authority, it supposed to be everyone’s responsibility in the team with everyday interaction in the organization. 

ADVANTAGES OF VISIONARY LEADERSHIP 

 
Clear and Common goal; everyone in the team knows where the team is heading and can better cut or contribute to getting there. Temporary delays in project don’t discourage visionary leaders from accomplishing the overall vision after all the end goal is what really matters. Visionary leaders are proactive and can often anticipate challenges includes changes in outside world that might affect the organization such politics, worlds, event, technology department and many other things. They value innovation and creativity and help the teams to succeed in these areas. 

REFERENCES:

Buchanan, D. A., & Huczynski, A. A. (2019). Organizational behaviour (10th ed.). Pearson Education.

Dotdash publishing family, 2020. What Is Leadership. [Online] Available at: https://www.thebalancesmb.com/leadership-definition-2948275 [Accessed 2021].

Aaker David A, M. C., 2018. Strategic market management. Hoboken, Nj: John Wiley & Sons, Inc.

Schein, E. H., 2010. Organizational culture and leadership. Chichester: John Wiley, Distributor.

Schein, E. H., 2017. Organizational Culture and Leadership. 5th ed. s.l.:Hoboken, New Jersey Wiley.